Each colorway is limited to 888 numbered pieces. BST on Rowing Blazers’ website and at the brand’s flagship in New York City.

The Rowing Blazers x Seiko 5 Sports capsule will launch on Thursday, May 11, at 4 p.m. We were inspired by vintage Seiko watches, but also had our own twist on the dial colors.” Wind added, “Following up on our first two successful capsules with Seiko, our third capsule is geared toward summer. The new colors feel nostalgic, but also very relevant for today at the same time.” I love that, and I love the smooth bezel. “The case is 40mm,” Carlson notes, “but it wears smaller. Notably, the days of the week can be set to either English or Japanese. Zooming in, the crown boasts Rowing Blazers’ monogram, and the caseback dons the brand’s “Tempus Fugit” (“Time Flies”) motif.

Hour markers, on all, appear in the brand’s signature “croquet stripe,” while multi-toned nylon straps provide a unique appeal for each colorway. Designed by Rowing Blazers founder Jack Carlson and watch expert Eric Wind, the collaborative timepiece arrives in four tones: pink, yellow, purple and white.

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